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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley)

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley)

by Claire Jones | Dec 16, 2019 | Reading List

⭐⭐⭐⭐✰ Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various...
The Platinum Rule: Discover the Four Basic Business Personalities – and How They Can Lead You to Success (Tony Alessandra and Michael O’Connor)

The Platinum Rule: Discover the Four Basic Business Personalities – and How They Can Lead You to Success (Tony Alessandra and Michael O’Connor)

by Claire Jones | Dec 8, 2019 | Reading List

⭐⭐⭐⭐⭐ Director, Socializer, Relater, Thinker – which one are you? We have all heard of the Golden Rule before, “treat others how you would like to be treated”. But have you ever heard of the Platinum Rule, “treat others how they would like to...
Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network (Jason Treu)

Social Wealth: How to Build Extraordinary Relationships by Transforming the Way We Live, Love, Lead and Network (Jason Treu)

by Claire Jones | Dec 2, 2019 | Reading List

⭐⭐⭐⭐✰ Everything we create in life is with or through other people. No one goes it alone. In this book, Treu provides the blueprint and action steps you’ve been looking for when it comes to embracing vulnerability, authenticity, generosity and imperfection to...
The Maverick Mindset: Finding the Courage to Journey from Fear to Freedom (Doug Hall)

The Maverick Mindset: Finding the Courage to Journey from Fear to Freedom (Doug Hall)

by Claire Jones | Nov 25, 2019 | Reading List

⭐⭐⭐⭐✰ Doug Hall, a professional inventor, provides a collection of anecdotes and advice aimed at guiding the reader toward the kind of self-confidence that will benefit anyone going out on their own in business. Perfect inspiration for the new year! Buy...
Everyone’s a Critic: Winning Customers in a Review-Driven World (Bill Tancer)

Everyone’s a Critic: Winning Customers in a Review-Driven World (Bill Tancer)

by Claire Jones | Nov 18, 2019 | Reading List

⭐⭐⭐⭐✰ Seventy to eighty percent of your customers trust other consumers’ opinions online and, in order to tap into this marketing opportunity, you need to find ways to use both positive and negative reviews to your competitive advantage. In this book, Bill...
Engagement Marketing: How Small Business Wins in a Socially Connected World (Gail F. Goodman)

Engagement Marketing: How Small Business Wins in a Socially Connected World (Gail F. Goodman)

by Claire Jones | Nov 11, 2019 | Reading List

⭐⭐⭐⭐✰ This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade so that you can learn about why...
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