It's Not About the Coffee: Leadership Principles from a Life at Starbucks (Howard Behar)

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In this book, Howard Behar uses parable to explain the ten principles that guided his leadership during his many years as a senior executive at Starbucks. He helped establish the Starbucks culture, which stresses the importance of people over profits and has coached hundreds of leaders at every level and helped the company grow into a world- renowned brand. Spoiler – it’s not about the coffee.

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