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Coronavirus, Ascension Models, & Video: How to Pivot Your Business Online in Challenging Times

Coronavirus, Ascension Models, & Video: How to Pivot Your Business Online in Challenging Times

by Claire Jones | Mar 23, 2020 | Blogs

Coronavirus, Ascension Models, & Video: How to Pivot Your Business Online in Challenging Times I know a lot of us are struggling as we are faced with the current reality…⁣⁣>>> in-person interactions are no longer safe and a lot of previously...
Laddering: Unlocking the Potential of Consumer Behavior (Eric. V. Holtzclaw)

Laddering: Unlocking the Potential of Consumer Behavior (Eric. V. Holtzclaw)

by Claire Jones | Mar 2, 2020 | Reading List

⭐⭐⭐⭐✰ It’s a consumer-powered economy. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction – they want to be acknowledged and understood....
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley)

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley)

by Claire Jones | Dec 16, 2019 | Reading List

⭐⭐⭐⭐✰ Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various...
Everyone’s a Critic: Winning Customers in a Review-Driven World (Bill Tancer)

Everyone’s a Critic: Winning Customers in a Review-Driven World (Bill Tancer)

by Claire Jones | Nov 18, 2019 | Reading List

⭐⭐⭐⭐✰ Seventy to eighty percent of your customers trust other consumers’ opinions online and, in order to tap into this marketing opportunity, you need to find ways to use both positive and negative reviews to your competitive advantage. In this book, Bill...
Engagement Marketing: How Small Business Wins in a Socially Connected World (Gail F. Goodman)

Engagement Marketing: How Small Business Wins in a Socially Connected World (Gail F. Goodman)

by Claire Jones | Nov 11, 2019 | Reading List

⭐⭐⭐⭐✰ This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade so that you can learn about why...
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